How to get elected to council or as mayor

I ran into a Victoria council candidate as we launched our kayaks Saturday morning. He was going out fishing.
Which is healthy, but perhaps not the best use of election day morning, when some last-minute phone calls to supporters might help turnout.
Running municipal campaigns is tough, for a lot of reasons. Incumbents have a huge advantage, based mainly on name recognition.
Bernard von Schulmann offers a how-to guide on getting elected here that should be required reading for anyone thinking about entering a campaign next time around.
It's fine to run just to raise ideas, of course, but getting elected takes more work and planning.